Eco Science Solutions Inc(OTCMKTS:ESSI) has had an August and September to remember rising up off its base at $0.20 and skyrocketing to recent highs of $2.20 a share. The stock has transformed into a volume leader on the OTCBB attracting legions of shareholders.

The parabolic rise on ESSI comes on the back of an aggressive promotional campaign from Money Street calling ESSI “The Next Big Stock For 2016.” the campaign claims to have a “weekly advertising budget ranging from approximately $25,000 to $150,000 to cover the costs associated with creating, publishing and distribution of advertisements.”

Eco Science Solutions Inc(OTCMKTS:ESSI) bills itself as a technology-focused Company targeting the multi-billion dollar health and wellness industry. From enterprise software solutions, to consumer apps for daily use, the Company develops technical solutions that empower enthusiasts in their pursuit and enjoyment of building eco-friendly businesses and living healthy lifestyles.

Eco Science’s core services span localized communications between consumers and business operators, social networking with like-minded enthusiasts, rich educational content, e-commerce, and rapid delivery of products, all catering to the health-and-wellness lifestyle.

Earlier this year ESSI announced it has formally completed and canceled 1,000,000 shares of common stock, thus enhancing shareholders present-day equity value in the Company. The new common stock share structure to report as of 2/26/2016 is as follows: Common Stock Outstanding 27,226,349 Restricted Common Stock 22,198,333 Free Trading Common Stock 4,028,016 Common Stock in Float 3,628,016

“Our Executive Leadership strongly believes that maintaining a disciplined approach to purchasing and canceling outstanding shares at prices internally believed to be undervalued serves our shareholders best,” said Don Taylor, Eco Science Solutions’ Treasurer and Chief Financial Officer. “Eco Science Solutions’ long-term growth prospects continue to improve and we believe today’s current stock price presents a timely opportunity for the Company to increase current shareholder value by repurchasing and retiring existing outstanding common stock,” continued Mr. Taylor.

Back in March ESSI announced the launch of Fitrix, a powerful and flexible companion which helps you keep track of your day to day fitness routines, dietary habits and alternative medicine intake.

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Fitrix users can measure and track anything and everything when it comes to their Health and their Wellness. One can track the accomplishment of custom created goals, monitor dietary, exercise and alternative medication schedules, be notified of important milestones, establish timelines to develop effective habits … all leveraging a unique notebook and calendar.

Highlighted features include: bBMI Calculator, Fitness Radio, Fitness Community Messenger, Weight loss Calculator, Smart Notebook, to log Food, Dietary Supplementation and Alternative, Medication Intake, Smart Scheduling, to monitor Food, Dietary Supplementation and Alternative Medication Intake, Millions of Foods, Dietary Supplements and Alternative Medications to learn From.

“At Eco Science Solutions, we are committed in the development of eco-centric technologies that empower health-conscious enthusiasts to achieve success in managing their diet, supplementation and alternative medicines,” stated Jeffery Taylor, Chief Executive of Eco Science Solutions, Inc. “We believe — and medical studies prove — that the best way to live a long and healthy life is keep track of the foods we eat, exercise we do, supplements we add into our diet and alternative medicines we use. Diet fads, laying on the couch and pharma-drugs just don’t work, so we are doing something about it.”

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Currently trading at a $48 million market valuation ESSI has no cash or revenues, rising short term debt and was recently slapped with the dreaded skull and crossbones designation from OTCMarkets. ESSI has seen a spectacular rise on the back of the Money Street promotional campaign which could be slowing down. We will be updating on ESSI when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with ESSI.