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A Close Look at HEAR ATLAST HOLDINGS (OTCMKTS:HRAL)

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HEAR ATLAST HOLDINGS (OTCMKTS:HRAL) made a spectacular move up this morning only to collpase into the close after the Company announced a $2.5 Million Distribution Agreement with Wal-Mart to distribute HRAL products for hearing loss in its U.S. stores.

HRAL has exploded of its $0.002 lows transforming itself from illiquid to one of the top traded stocks on the entire bb’s today. The stock made a huge run in early 2012 moving off its sub penny lows to well over $0.02.

Update: HRAL tanked yesterday afternoon after the Company issued a press release in the afternoon that said ”HRAL was the victim of a false press release this morning. We never authorized, or were in any way, shape, or form cognizant of its release. The company did not release any news. The company has notified the proper authorities to investigate further into this matter.”

HEAR ATLAST HOLDINGS (OTCMKTS:HRAL) has developed HearAtLast; a chain of hearing stores specializing in the sale of digital hearing aids and testing services within select Wal-Mart stores in Canada and Medical Clinics.

HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, high end ear buds and assistive listening devices. The Company’s mission is to expand and develop opportunities within the highly fragmented hearing services to the estimated 30+ million hearing impaired individuals throughout North America by co-developing and/or licensing its HearAtLast brand throughout North America, within Wal-Mart stores as well as in independent locations.

It is also the Company’s endeavor to provide the finest Hearing Health Centre’s available today by offering exceptional, guaranteed products, quality service by trained professionals and all the while maintaining affordable prices. HearAtLast is accomplishing this by combining the most sought after retail space in North America with convenience and location.

All of HearAtLast hearing instruments are Name Brand, state-of-the-art digital devices, approved for dispensing in North America. Retail selling prices for hearing instruments are set and regulated in many instances by provincial authorities, as in Ontario by the ADP. HearAtLast provides our clients that deal with hearing loss with suitable affordable solutions to their hearing needs. We offer a wide spectrum of products, from digital programmable instruments to assistive listening devices. There are several different styles of hearing instruments, all of which are available at our conveniently located HearAtLast the Hearing Store locations.

On March 11 HRAL said *update Company saying the pr is false: it has entered into a $2.5 million agreement with Wal-Mart to distribute HRAL products for hearing loss in its U.S. stores. The $2.5 million is based on an 18 month period in which HRAL sales staff will supervise and aid in the marketing and distribution of HearAtLast products.

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In a joint collaboration with Wal-Mart, HRAL products will be available in forty select locations throughout the continental U.S. “Some time ago, we announced an expansion plan to incorporate HearAtLast’s products in U.S. outlets where demand for our products is massive due to the millions of people including veterans suffering from some kind of hearing loss. We are excited about this new endeavor and we look forward to a successful year and beyond,” stated Aldo Rotondi V.P. of Business Development.

The agreement is finalized, and is subject to regulatory approval, details of the deal will be disclosed in further filings. In other areas, HRAL’s development team has been working on revolutionary WIFI enabled hearing aids that improve on the engineering of previous products. The new products are expected to be launched in the 4Q of 2015.

In addition, “We have received many inquiries from our loyal shareholders in regards to current status and progress of the company, we would like to thank all shareholders for continued support and we look forward to a successful 2015-16.” Stated CEO Matteo Sacco. We have directed our Attorneys in respect with getting all required disclosures, financial statements and attorney letter filed with OTC Markets Group of attainment of current status (OTCPINKSHEETS).

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Currently trading at a $2 million market valuation HRAL has minimal assets and revenues and growing short term debt. But this is an exciting story developing in small caps; the Company has just landed their products into Wal-Mart and is quickly developing a loyal shareholder base that swears this one goes higher. We will be updating on HRAL when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with HRAL.

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Disclosure: we hold no position in HRAL either long or short and we have not been compensated for this article.

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