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Nintendo Co., Ltd (ADR) (OTCMKTS:NTDOY) Making Moves

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Nintendo Co., Ltd (ADR) (OTCMKTS:NTDOY) is making higher highs and higher lows as the stock continues to move higher in recent weeks. The big move on Nintendo comes after the Company announced would develop videogames for smartphones based on its classic characters. Nintendo was a $70 stock in 2008 but fell out of favor with investors who sold the stock down to as low as $11.80 in recent months.

In recent news Nintendo entered into a business and capital alliance to develop and operate new game apps for smart devices and build a new multi-device membership service for consumers worldwide.

For years Nintendo stuck to its traditional, console-based business model and refused to license out its valuable portfolio of characters for mobile for fear that it could undermine the value of the games.

This has been part of the undoing of NTODY as the majority of growth in gaming is currently coming from mobile; perhaps this marks a turning point for the Japanese game provider who has been in steep decline for years.

Nintendo Co., Ltd (ADR) (OTCMKTS:NTDOY) makes the video games we all grew up playing; the Company is a pioneer in the creation of interactive entertainment and manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, and Nintendo 3DS™ and Nintendo DS™ families of portable systems.

Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.3 billion video games and more than 680 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy™, Game Boy Advance, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, Super NES™, Nintendo 64™, Nintendo GameCube™ and Wii systems.

It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere.

On March 17 Nintendo announced they have entered into a business and capital alliance to develop and operate new game apps for smart devices and build a new multi-device membership service for consumers worldwide.

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Leveraging the strength of Nintendo’s intellectual property (IP) and game development skills in combination with DeNA’s world-class expertise in mobile games, both companies will develop and operate new game apps based on Nintendo’s IP, including its iconic game characters, for smart devices. The alliance is intended to complement Nintendo’s dedicated video game systems business and extend Nintendo’s reach into the vast market of smart device users worldwide.

Under the alliance, DeNA will also be able to strengthen its gaming business at a global scale by leveraging Nintendo’s IP. To ensure the quality of game experience that consumers expect from this alliance of Nintendo and DeNA, only new original games optimized for smart device functionality will be created, rather than porting games created specifically for the Wii U home console or the Nintendo 3DS portable system.

In order to create completely new game experiences for smart devices, all Nintendo IP will be eligible for development and exploration by the alliance. As these consumers enjoy the unique kind of gameplay found only with Nintendo, they will have the opportunity to explore even more premium experiences on Nintendo’s dedicated video game platforms. Information on upcoming games and availability will be forthcoming.

Nintendo and DeNA also plan to develop an online membership service that is accessible from smart devices, PC and Nintendo systems, such as the Nintendo 3DS portable system and the Wii U home console. The membership service, which is targeted to launch in the fall of 2015, will be built on DeNA’s extensive experience and capabilities in online membership services.

As part of the long-term relationship and commitment by each company, Nintendo and DeNA have also agreed to form a capital alliance. Under the capital alliance, Nintendo will acquire 15,081,000 of DeNA’s treasury shares, which corresponds to 10.00 percent of its total outstanding stock, for a total of approximately 22 billion yen. DeNA will simultaneously acquire 1,759,400 of Nintendo’s treasury shares, which corresponds to 1.24 percent of its outstanding stock, for a total of approximately 22 billion yen. The payment is due April 2, 2015.

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Currently racing up the charts Nintendo is coming back like a rock star after announcing it would develop videogames for smartphones based on its classic characters. The market loves news new doubling the Companies market valuation in 2 days. We will be updating on NTDOY when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with NTDOY.

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Disclosure: we hold no position in NTDOY either long or short and we have not been compensated for this article

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