Groupon Inc (NASDAQ:GRPN) continues to trade strong over $7. The stock has seen some hard times in recent years as GRPN has continued to lose ground. Trading for well over $25 per share back in 2012 GRPN has dropped to lows of well under the $5 mark at the end of last year before the recent reversal of fortunes.
Groupon Inc (NASDAQ:GRPN) is a global leader of local commerce and the place you start when you want to buy just about anything, anytime, anywhere. By leveraging the company’s global relationships and scale, Groupon offers consumers a vast marketplace of unbeatable deals all over the world. Shoppers discover the best a city has to offer on the web or on mobile with Groupon Local, enjoy vacations with Groupon Getaways, and find a curated selection of electronics, fashion, home furnishings and more with Groupon Goods.
Groupon is redefining how traditional small businesses attract, retain and interact with customers by providing merchants with a suite of products and services, including customizable deal campaigns, credit card payment processing capabilities, and point-of-sale solutions that help businesses grow and operate more effectively.
On October 24 GRPN announced the launch of Taste of Groupon, a food-focused collection brimming with top restaurants across the United States and Canada. Whether it’s experiencing the best tapas outside of Spain or the finest cut of prime rib imaginable, the decadent collection of restaurants will satisfy every craving. There is also a philanthropic element integrated into the campaign—one meal will be donated to Feeding America for every Food and Drink Groupon purchased in the United States—so diners are helping fight hunger with every indulgent purchase.
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“Every town, big or small, has boast-worthy restaurants,” said Julie Szudarek, SVP of Groupon Local. “Taste of Groupon is the latest example of how we’re spotlighting these great businesses, connecting them with our huge audience and driving additional traffic through their doors.”
Groupon is also running a photo contest on Facebook, Twitter and Instagram. Participants share a picture of their favorite dish at a restaurant for the chance to win $100 in Groupon Bucks to spend during the Taste of Groupon. Details can be found here.
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In tandem with the Taste of Groupon collection, Groupon has also determined food capitals across the nation based on purchasing trends of customers. Notable conclusions include:
Conclusion: GPRN has exploded skyward after the Company beat analysts expectations reporting a third-quarter loss of $21.2 million. Clearly this is big news for GRPN investors as the volume since earnings has been nothing short of spectacular. Many suggest GRPN is significantly undervalued here and the stock will break out of current range and surpass the $12.42.
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Disclosure: we hold no position in GRPN either long or short and we have not been compensated for this article.