Healthier Choices Management Corp (OTCMKTS: HCMC) is heating up and making a powerful and wild run northbound emerging as among the most exciting and top traded stocks in all of small caps more than doubling on $100 million dollars in dollar volume on Monday alone after the Company reported a new equity capital raise led by the Company’s largest single long-term investor representing another big vote of confidence in the company’s fundamentals, IP assets and prospects moving forward. HCMC has plenty of liquidity and momentum and a large and fast-growing shareholder base that continues to buy up the float.
BRAND NEW ARTICLE ON HCMC PUBLISHED 4/15/2021
There is a lot to get excited about on HCMC as the stock embarks on a powerful blue-sky breakout; the Company owns a number of brick and mortar business’s including Ada’s Natural Market, a 18,000 sq. ft. full-service grocery store serving the Fort Myers, FL, and 3 Paradise Health & Nutrition locations in the greater Melbourne, FL area. HCMC owns and operates 9 vape stores across the southeast United States generating significant monthly sales. HCMC is fully reported pink current and filed its 10QSB in November showing $14 million in assets and very significant revenues of $3,347,793 for the 3 months ended September 30, 2020 and $10,692,877 for the 9 months ended September 30 2020. Big numbers for $0.001. Currently HCMC is topping $1 million USD per month in revenues. The most exciting division of HCMC is its valuable intellectual property portfolio related to both vape technology and also manufacturing processes and procedures for an imitation nicotine product. Recently the Company formed a new wholly owned subsidiary to hold, market and expand on its intellectual property assets. The Company has filed a patent infringement lawsuit against Philip Morris in connection with their product known and marketed as “IQOS®.” The lawsuit was filed in the United States District Court for the Northern District of Georgia. The international law firm Cozen O’Connor has been engaged to represent HCMC in this matter. Philip Morris claims that it is currently approaching 14 million users of its IQOS® product and has reportedly invested over $3 billion in their smokeless tobacco products. Phillip Morris must answer the Court of the Northern District of Georgia later this month by February 26, 2021.
As stated on its website at: healthiercmc.com; Healthier Choices Management Corp (HCMC) is a U.S. based publicly traded company specializing in providing consumers with healthier alternatives to everyday lifestyle choices. Starting with its wholly owned subsidiary, Healthy Choice Markets, HCMC owns both Ada’s Natural Market, a 18,000 sq. ft. full-service grocery store serving the Fort Myers, FL, and 3 Paradise Health & Nutrition locations in the greater Melbourne, FL area. Serving their respective local communities, its stores provide all-natural and organic products in a friendly and helpful atmosphere, with aisles of traditional grocery complete with frozen, healthy home, vitamins & supplements, health & beauty, fresh produce, hormone and antibiotic free meats and bulk foods. Ada’s also offers chef-prepared ready-to-go foods, a 100% organic juice & smoothie bar, a free-trade coffee bar with fresh-baked-daily baked goods from a local artisan baker, and its flagship Greenleaf Grill fast casual in-store restaurant. The Company also sells vitamins and supplements on the Amazon.com marketplace through its wholly owned subsidiary Healthy U Wholesale, Inc.
Healthier Choices Management Corp., mission extends far beyond just healthy eating; the Company owns and operates 9 vape stores across the southeast United States generating significant monthly sales, offers smokers an alternative to traditional cigarettes. Currently HCMC is generating well over $1 million USD per month in sales. Operating regionally, through its Vape Store brands, including The Company’s flagship; the Vape Store, Vapor Max, Vulcan Vape, and The Grab Bag locations, the Company’s Vape Stores provide an endless selection of industry best vaping hardware and e-liquids, giving its consumers a way to get their nicotine without the smoke, tar, ash or carbon monoxide found in traditional cigarettes. The Company sells top rated hardware brands from KangerTech to Aspire, and an endless assortment of premium and house e-liquids, the Vape Store is an endless selection of products to provide users a better alternative to traditional smoking.
HCMC sells a wide variety of its e-liquid under the Vape Store brand. Its in-house engineering and graphic design teams work to provide aesthetically pleasing, technologically advanced and affordable vaporizer and e-liquid flavor options. The Company is in the process of preparing to commercialize additional brands which it intends to market to new customers and demographics.
Back in October 2018, HCMC announced the granting of three US patents related to its Q-Cup™ technology. This Q-Cup™ technology provides significantly more efficiency and an “on the go” solution for consumers who prefer to vape concentrates either medicinally or recreationally. In addition, the Company has a suite of patent applications pending in the United States including for a biometric fingerprint lock sensor that can be used in vaporizers. The biometric fingerprint lock sensor allows the owner of the vaporizer to keep the device locked and turned off unless the authorized user unlocks the device via fingerprint scan, protecting the device from use by another individual. This technology may be used to protect against minors being able to turn on the device and will also deem the devices unusable in the event the device is lost or stolen. There is no assurance that we will be awarded a patent for this technology.
HCMC owns a valuable intellectual property portfolio related to both vape technology and also manufacturing processes and procedures for an imitation nicotine product. HCMC’s patented Q-Cup™ technology is based on a small, quartz cup called the Q-Cup™, which a customer can purchase already filled by a third party in some regions, or can partially fill themselves with either cannabis or CBD concentrate (approximately 50mg), also purchased from a third party. The Q-Cup™ can then be inserted into the patented Q-Unit™, which heats the cup from the outside without coming in direct contact with the solid concentrate. This Q-Cup™ and Q-Unit™ technology provides significantly more efficiency and an “on the go” solution for consumers who prefer to vape concentrates either medicinally or recreationally. The Q-Cup™ can also be used in other devices as a convenient micro-dosing system.
Recently the Company formed a new wholly owned subsidiary to hold, market and expand on its intellectual property assets. This subsidiary, HCMC Intellectual Property Holdings, LLC, will own all of the patents, trademarks and other intellectual property of HCMC. The Company’s focus with this new subsidiary is to invest in innovation and encourage further development of core intellectual property.

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The big story on HCMC is its patent infringement lawsuit against Philip Morris USA, Inc. and Philip Morris Products S.A. in connection with their product known and marketed as “IQOS®.” The lawsuit was filed in the United States District Court for the Northern District of Georgia. The international law firm Cozen O’Connor has been engaged to represent HCMC in this matter. Philip Morris trades on the NYSE at $84 and did $80 billion in sales last year.
The Company’s lawsuit which was filed in November includes claims that Phillip Morris is infringing HCMC’s patent rights in connection with IQOS®, an alternative tobacco product marketed and sold by Phillip Morris. Philip Morris claims that it is currently approaching 14 million users of its IQOS® product and has reportedly invested over $3 billion in their smokeless tobacco products. Philip Morris has been very open about their ongoing transition from traditional fully combustible cigarettes to their modified risk tobacco products, including IQOS®. The Philip Morris IQOS® product is currently the subject of two other patent infringement proceedings filed by RJ Reynolds Tobacco Company. One proceeding is before the International Trade Commission and seeks to stop the importation of the IQOS® product into the United States; the other is a patent infringement action currently pending in the Eastern District of Virginia. RJ Reynolds’ patents are unrelated and not affiliated with the patents asserted in the HCMC case.
The current run up in price is made possible by the smart forward thinking of HCMC management team who successfully eliminated 90% of the convertible debt on the books some time ago. CEO Jeff Holman said at the time: “We believe that this trade, which has saved HCMC and its shareholders approximately $29M of potential dilution, will lead to the re-creation of shareholder value.”
The caliber of HCMC management team should be noted; John Ollet serves as the Company’s CFO; he previously served as Executive Vice President-Finance for Systemax, Inc. (NYSE:SYX) North America Technology Division for 10 years. SYX currently trades at $43 per share on the NYSE and the Company does over a billion dollars in annual revenues. Prior to that Mr. Ollet served as Vice President and Chief Financial Officer of Arrow Cargo Holdings, Inc., an airline logistics company, and VP Finance/CFO – The Americas – Cargo Division, KLM Royal Dutch Airlines. Currently HCMC OS is 194,780,848,017.

HCMC made a powerful move towards a penny after the Company reported an equity capital raise through the sale in a private placement of $5,000,000 of its Series D preferred stock to certain institutional investors. The Series D preferred stock is convertible into HCMC common stock at an initial conversion price of $0.0024, a 150% premium to its last market closing price on Friday, February 5, 2021, of $0.0016. The conversion price is subject to certain downward adjustments, including when the conversion shares are registered for resale or may be sold pursuant to Rule 144, as further described in the Company’s Form 8-K filed as of the date hereof.
HCMC CEO Jeff Holman stated: “Led by our largest single long-term investor, HCMC has received an equity investment from a group of institutional investors, with the convertible preferred stock being issued with an initial conversion price of $0.0024, a 150% premium to our last market close. This show of confidence in the company’s fundamentals, IP assets and prospects moving forward is inspiring. We remain committed to enforcing our intellectual property rights in the form of our patents against all infringers. This again applies to the tobacco industry, as well as the cannabis industry.”
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HCMC is heating up and making a powerful and wild run northbound emerging as among the most exciting and top traded stocks in all of small caps more than doubling on $100 million dollars in dollar volume on Monday alone after the Company reported a new equity capital raise led by the Company’s largest single long-term investor representing another big vote of confidence in the company’s fundamentals, IP assets and prospects moving forward. HCMC has plenty of liquidity and momentum and a large and fast-growing shareholder base that continues to buy up the float. There is a lot to get excited about on HCMC as the stock embarks on a powerful blue-sky breakout; the Company owns a number of brick and mortar business’s including Ada’s Natural Market, a 18,000 sq. ft. full-service grocery store serving the Fort Myers, FL, and 3 Paradise Health & Nutrition locations in the greater Melbourne, FL area. HCMC owns and operates 9 vape stores across the southeast United States generating significant monthly sales. HCMC is fully reported pink current and filed its 10QSB in November showing $14 million in assets and very significant revenues of $3,347,793 for the 3 months ended September 30, 2020 and $10,692,877 for the 9 months ended September 30 2020. Big numbers for $0.001. Currently HCMC is topping $1 million USD per month in revenues. The most exciting division of HCMC is its valuable intellectual property portfolio related to both vape technology and also manufacturing processes and procedures for an imitation nicotine product. Recently the Company formed a new wholly owned subsidiary to hold, market and expand on its intellectual property assets. The Company has filed a patent infringement lawsuit against Philip Morris in connection with their product known and marketed as “IQOS®.” The lawsuit was filed in the United States District Court for the Northern District of Georgia. The international law firm Cozen O’Connor has been engaged to represent HCMC in this matter. Philip Morris claims that it is currently approaching 14 million users of its IQOS® product and has reportedly invested over $3 billion in their smokeless tobacco products. Phillip Morris must answer the Court of the Northern District of Georgia later this month by February 26, 2021. Microcapdaily first reported on HCMC on January 27 as the stock was moving up in the triple zeroes. We will be updating on HCMC when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with HCMC.
Disclosure: we hold no position in HCMC either long or short and we have not been compensated for this article.