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Saturday, December 3, 2022

The Exciting Rise of American Premium Water Corp (OTCMKTS: HIPH)

American Premium Water Corp (OTCMKTS: HIPH) has made an explosive move over the past few days from a start of just over a penny to recent highs over a nickel transforming into one of the top most traded stocks on the OTCBB. HIPH does have a history of big moves; back in February the stock ran to a dime.

The entire Cannabis sector got a boost recently after reports Coca-Cola is monitoring the nascent industry and is interested in drinks infused with CBD. Cannabis stocks have been booming in recent months as we near legal recreational cannabis in Canada on October 17.

American Premium Water Corp (OTCMKTS: HIPH) is a developer, producer and marketer of premium consumer goods, including the LAlpina brand of biotech-driven water products, the Gents brand of luxury accessories, the Worthy streewear brand, FashionCoinX, a utility token blockchain exchange focused on the fashion industry, and THRD Coin, a multi-branded utility token. In addition to its hi-pH alkaline water, The Company produces LAlpina Hydrogen, a hydrogen-rich water with no chemical additives, designed to maximize health and energy.

The Company’s flagship; LALPINA WATER is sourced from a high-altitude aquifer deep in the Blue Ridge and the Blue Mountains. It is available in 7.3 and 9.5 pH, either natural spring or sparkling. The Company is looking to expand distribution and has been working to obtain certifications to be able to be sold on Amazon.

In January of 2018, the Company produced its first prototype of LALPINA Hydro CBD, a CBD infused variation of the beverage that adds the many benefits of CBD. Gents, is a producer of luxury hats and other fine accessories and apparel. The Company has distribution across many luxury outlets, including Saks Fifth Avenue, Bloomingdale’s, Nordstroms, and other high-end channels. HIPH added the Worthy streetwear brand to the portfolio in June of 2018.

Expanding on its expertise in branding and fashion, the Company acquired the license to operate the FashionCoinX exchange, a blockchain exchange focused on creating utility tokens for the fashion industry. The Company created THRD Coin, a multi-branded utility rewards token that is also first token to be traded on the exchange. American Premium maintains a large and growing presence on social media, with over 1million followers across its brands while getting endorsements from entertainment figures, including Flo Rida, an American rapper, singer, and songwriter.

American Premium is led by CEO David Schechtmann who received his Doctorate in Law from Loyola Law School in LA and his Bachelor of Science in Finance from the NYU Stern School of Business.

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In August HIPH launched its LALPINA Hydro CBD product for sale on its website. the Company said the first day of sales from the Company’s launch of its LALPINA Hydro CBD product surpassed internal projections.

American Premium plans to market LALPINA CBD under two labels: (1) LALPINA Hydro Nano CBD and (2) LALPINA Hydro Nano Hemp. The CBD specific label will appeal to retail and dispensary consumers where CBD is more acceptable. Utilizing Hemp in the branding will allow us to enter more outlets where there is not as much education about CBD.

Nanotechnology has been used for pharmaceutical products to provide a solution for drug solubility and bioavailability. By mixing hydro and encapsulating the CBD with nanotechnology, it turns the CBD molecule into a water soluble drug, and maximizes bioavailability and delivery to the body’s cells and tissues, allowing it to bind to the body’s natural CB2 receptors. Combining hydro and nanotechnology will further place LALPINA CBD as the market forerunner.

HIPH operates in an exciting and fast growing space. American Premium recently reported recent reports indicate that the CBD market is estimated to grow 700% by 2020. Hemp Business Journal, a market intelligence research firm, projects that the CBD market will grow to $2.1 billion by 2020, an astronomical jump in value compared to the 2017 CBD market value of $202 million. Athletes, amateur and professional, are a segment that is helping drive this exponential growth. Research has shown that in addition to physical effects, CBD could have positive effects on well-being, reduction in anxiety, and a tangible impact on mental recovery, all traits that have appeal to athletes at all levels and could lead to CBD infused water becoming part of athletes regimen.

The Company recently started the process to retire 6 million Common Shares. The Company said it has initially identified 6 Million common shares, and has begun the process to have the first retirement of shares returned to treasury. The Company will advise when this process is complete.

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Currently trading at a $11.1 million market valuation HIPH has minimal assets, 3.5 million in current liabilities and fast growing revenues reporting $133,232 in revenues for the 6 months ended June 30, 2018 up from $2,764 for the same period last year. HIPH is an exciting story developing in small caps; the Company recently launched its LALPINA Hydro CBD drink into a booming CBD market that recently got a boost after reports Coca-Cola is monitoring the nascent industry and is interested in drinks infused with CBD. HIPH has quickly attracted a growing shareholder base who continues to bid this one higher. We will be updating on HIPH when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with HIPH.

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Disclosure: we hold no position in HIPH either long or short and we have not been compensated for this article.

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