NuGene International Inc (OTCBB:NUGN) is the $2.28 million 28-page glossy hard mailer promotion that has continued to trade in dollar land long after many thought it would crash. The stock initially ran as high as $4.55 a share before gravity set in.
The NUGN promotion features Kathy Ireland and the headline ”Did Kathy Ireland just discover Botox without the needle? Super model Kathy Ireland sells an estimated $2b at retail annually and just partnered with NUGN.”” it then makes the preposterous prediction that ”shares could fly from $1.27 to $25.08.”
NuGene International Inc (OTCBB:NUGN) bills itself as a developer, manufacturer and marketer of advanced skin and hair care lines utilizing adipose derived human stem cells and stem cell media.
According to NUGN the US Department of Health and Human Services calls regenerative medicine the “next evolution of medical treatments.” The regenerative medical market, which includes cosmeceuticals and pharmaceuticals, was estimated at $7.2 Billion in the US in 2014 and is expected to rapidly grow in the coming years according to RNCOS Business Consultancy Services Global Cosmeceuticals Market report.
NuGene’s cosmeceutical and pharmaceutical products are based on proprietary stem cell based regenerative formulations derived from non-controversial, adult human stem cell derived media obtained from adipose tissue. NuGene’s exclusive products combine its in-house advancements, proprietary technologies, and patent pending formulations. The company has two patents pending covering 15 unique applications and inventions. NuGene’s goal is to leverage its extensive knowledge and expertise to develop age defying regenerative cosmeceutical skincare and hair care products in addition to pharmaceutical products based on the same regenerative science platform.
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According to the disclaimer ”Casson Media Group, Inc. (CMG), an affiliated company of MicroCap MarketPlace has received nine thousand dollars in cash compensation from Result Corporation, a third party shareholder of NUGN to assist in the writing of this Advertisement, and anticipates receiving potential future subscription and advertising revenues, the amount of which is not known and cannot be predicted at this time. Result Corporation, besides compensating CMG, paid two million two hundred and eighty thousand dollars to marketing vendors to cover all the costs of creating and distributing this Advertisement, including printing and postage, in an effort to build investor and market awareness.
On September 9 NUGN announced it has entered into a memorandum of understanding with Bassett Salon Solutions, a distributor of high-end beauty products to over 7,000 salon accounts in the United States.
Under the MOU, Bassett agrees to test market NuGene products. If the test is successful, Bassett proposes to distribute and rollout the NuGene product offering to all of its accounts by Q1 2016. The test marketing of NuGene’s product line to Bassett’s customers will initially start with two accounts. If that trial introduction is well received by retail customers, Bassett proposes to add additional accounts scaling up to the Q1 2016 rollout.
NUGN CEO Ali Kharazmi, stated, “We identified Bassett Salon Solutions early on as an excellent fit to distribute and rollout our product offerings based on their superior industry reputation. Their size, knowledgeable account reps and ability to sell to high-end accounts make them an ideal partner. We look forward to beginning a long and mutually prosperous relationship.”
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Currently trading at a $77 million market valuation NUGN does have $1.3 million in the treasury and growing revenues reporting $723,438 in sales in 2014. While NUGN is down from its initial highs it still commands a price well over $1 on the $2.28 million 28-page glossy hard mailer promotion featuring Kathy Ireland. Short term NUGN could move higher, long term the stock has no real fundamentals to back up anywhere near current valuation and could drop big. We will be updating on NUGN when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with NUGN.
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Disclosure: we hold no position in NUGN either long or short and we have not been compensated for this article.
NUGN preposterous Hard Mailer