Nitches (OTC: NICH) experienced a remarkable surge, witnessing its shares soar by over 200% this week. Notably, nearly 40% of this gain occurred today on Wednesday, December 20th, 2023 at the time of writing. Alongside the positive momentum, NICH has also encountered extraordinary trading volume, exceeding 140 million shares at the present time. With various developments unfolding rapidly, let’s start by exploring the company’s background to properly analyze the potential trajectory ahead.
Background:
NICH functions as a diverse holding company, encompassing multiple brands within the luxury apparel and merchandise sector.
As per their website, it appears their prior focus was in the tech industry, highlighting an Ownership Verification System—essenetially just an authentication system. More recently, NICH embarked on a new path by delving into the thriving whiskey market. This shift introduced their wholly owned subsidiary, “Life Style of Spirits,” and marked the debut of their premium Whiskey Brand, “Tover Republic.”
With a proven track record in converting concepts into successful market products, NICH has confidence in their trajectory within the dynamic Spirits industry. This industry was valued at a substantial $59.5 billion in 2020, and is projected to reach $68.5 billion by 2025.
Furthermore, NICH is dedicated to crafting exceptional luxury lifestyle encounters and embraces top-tier quality as a hallmark. The company aims to elevate their brand through strategic events and high-profile partnerships, redefining the boundaries of luxury and sophistication.
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New Path:
To further understand NICH’s pivot earlier this year, we’ll start with their announcement made on March 22nd, 2023, highlighting their transition to add this new vertical to their business.
What truly catches the eye in this announcement is the selection of Dallas Foster to helm the Lifestyle of Spirits brand at NICH. As per the release, Foster brings in a wealth of expertise as a seasoned liquor marketing specialist, renowned for driving substantial revenue and bolstering brand empowerment. Particularly noteworthy is his impressive portfolio collaborating with prominent celebrities and esteemed companies such as LVMH, Diageo, and London Group. Overall he has a rich history of formulating groundbreaking brand concepts.
The involvement with LVMH and Diageo alone brings remarkable credibility, considering their extensive expertise and ownership of some of the world’s top-selling brands. Together, these companies command a market capitalization close to 500 billion dollars, achieving tens of billions in annual sales. LVMH, recognized for its iconic brands like Louis Vuitton, Tiffany & Co, Christian Dior, Fendi, Givenchy, and Moët Hennessy, is a name familiar to many. Similarly, Diageo, responsible for renowned labels like Baileys, Smirnoff, Ciroq, Guinness, Tanqueray, Don Julio, Captain Morgan, and Crown Royal, enjoys widespread recognition in the industry.
“Nitches provides a scalable way to access the future of commerce through strategic influencers,” said the company’s CEO John Morgan. “We believe that our long-term vision, anchored in excellence and creativity, will allow us to identify diamonds in the rough and bring them to the forefront of their respective verticals.”
More From Dallas Foster:
On December 15th, 2023, NICH shared more information on X about Dallas Foster and his experience in his last venture with Diageo:
“Furthermore, In my last venture with Diageo, I helped create and build a brand known as “Sparkling Nuvo”, and Diageo acquired it for $45 Million and in more recent news we have seen Diageo acquire the George Clooney brand “Casamigos” for $1 Billion. I am looking forward in continuing to build Nitches Tover Spriits brand with the goal of having it acquired in the future to come.” I feel there a lot of exciting times to come and we have a lot of updates to release in the coming short term, stated Dallas Foster chairman advisory of Nitches Tover Spirits comments”
Hope everyone joins us in this exciting journey. Cheers to that goal!”
Latest News:
As the year draws to a close, NICH had exciting news to share about Tover Spirits’ upcoming flavors for 2024. The brand is set to introduce “The Republic” collection, featuring a range of Ready-to-Serve drinks encompassing meticulously crafted Whiskey, Tequila, and Vodka inspired by Tover’s signature cocktails known as “Future of the Past.” This lineup aims to capture the magical essence of cocktails, reflecting Tover Spirits’ philosophy.
Additionally, a noteworthy partnership is on the horizon. Tover Spirits is preparing to unveil a premium Tover Japanese Aged whisky, the fruit of a collaboration with a prestigious private Japanese whisky distillery. This collaboration signifies a commitment to excellence and marks a significant milestone in Tover Spirits’ journey.
Heading into 2024, NICH remains steadfast in its dedication to innovation, craftsmanship, and delivering exceptional experiences to the market.
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What Happened:
Reverting to a previous post on Tuesday, December 12th, 2023, the company displayed considerable activity on X. They teased significant upcoming milestones, suggesting the possibility of early Christmas surprises for shareholders. Let’s take a look at the latest updates that appears to be generating significant momentum among investors online.
Cancelling 100,000,000 Shares:
Yesterday, on December 19th, 2022, Nitches CEO, John Morgan, made a significant decision: the cancellation of 100,000,000 shares.
Cancelling 123,000,000 Shares:
Once again this morning on December 20th, 2022, Morgan consented to the cancellation of an ADDITIONAL 123,000,000 shares. This decision brings the cumulative cancellation tally to 223,000,000 shares in total.
So What?
These move hold considerable significance. Not only does it illustrate management’s confidence in the company’s future, but it’s also a strategic step to prevent potential dilution. By reducing the total number of outstanding shares, the company safeguards the ownership stakes of existing shareholders.
Moreover, a decrease in available shares in the market often sparks an increase in demand due to the reduced supply, potentially leading to heightened interest in the stock. These combined efforts are geared toward augmenting shareholder value and instilling greater confidence among investors in the company’s upward trajectory.
There’s More?
According to NICH’s X profile, they aren’t finished just yet. In response to a shareholder wondering if NICH will have more announcements before EOY, they mentioned “Yes, the company is discussing internally a few more items of interest on how to bring value. We expect to have an update very soon that may be “bigger” than the update we released this morning from our POV. May have more info tonight or tomorrow. $NICH”
Up-listing to NASDAQ:
As mentioned, NICH has been very active on X lately and Tweeted, “The company is currently discussing with Counsel cancelling the RegA because we haven’t been using it, we don’t intend on using it and we are in process of filing an S1 to apply for an Uplist to a higher exchange. $NICH”
The latest update on this process was ~7h ago where NICH mentioned “Spoke with attorney again. He said he will work to file the 1-Z to cancel the RegA but that his work load is a bit crazy with EOY and Christmas/NY holiday stuff. He said he HOPES to get it filed before NYE but, to reconfirm, we aren’t using the RegA and haven’t used it in several months. $NICH
Up-listing to the NASDAQ would have numerous benefits for shareholders, to name a few:
- Increased Visibility and Credibility: Moving to NASDAQ enhances a company’s visibility, exposure, and credibility among institutional investors, analysts, and a wider range of investors. It often provides better access to capital and potential institutional investment.
- Liquidity and Accessibility: NASDAQ typically has higher liquidity compared to OTC markets, making it easier for investors to buy and sell shares at competitive prices. Increased liquidity can attract more investors and potentially reduce price volatility.
- Expansion and Growth: Being listed on a major exchange like NASDAQ can provide a platform for further growth, potential mergers and acquisitions, partnerships, and expansion opportunities due to increased access to capital.
For additional information around this ordeal, you can refer to their November 16th, 2023 release which provides more details about their intention to up-list to the NASDAQ.
What’s Next:
As per their November 27th release, there are a number of near term catalysts that the company intends on accomplishing in 2024. Here’s a succinct list of what we can expect moving forward:
- Partnership with a National Alcohol Beverage Company: Tover Spirits is on the verge of forging a strategic alliance with a major player in the alcoholic beverage industry.
- National Distributor Agreement: In advanced negotiations, Tover Spirits is poised to sign on with a National Distributor, ensuring widespread availability of its products.
- Celebration of New Partnerships and Prestigious Events: Tover Spirits is set to announce collaborations with new clients and participation in prestigious events, further solidifying its position in the market.
- Tover Brand Partnerships: Anticipate exciting partnerships with recognizable companies that will elevate the Tover brand and expand its reach.
- Exchange Listing Application: Tover Spirits is diligently working towards filing its registration statement (S-1) and applying for a higher exchange listing, with aspirations of joining the prestigious ranks of NASDAQ.
Conclusion:
NICH has seen quite an impressive run, marked by record-breaking daily trading volumes over recent weeks. As the company remains steadfast in enhancing shareholder value, its significant updates have attracted the interest of retail investors. Notably, the leadership addition of Morgan Foster to oversee their luxury apparel and merchandising division indicates a potentially promising future. With heightened trading activity stemming from recent developments, there’s a noticeable sense of anticipation about the company’s future direction as expectations mount for more execution in the New Year. We highly recommend keeping a close watch on NICH, as venture companies in this stage can evolve swiftly.
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