On July 20, 2023, PSQ Holdings (NYSE: PSQH) experienced a remarkable intraday trading surge, soaring over 110%. This surge was a direct result of the company’s recent successful listing on the New York Stock Exchange.
Despite the absence of any apparent news releases or filings to explain the gain, it is important to note that successful listings typically involve some efforts for additional visibility in advance. It becomes evident that prominent political figures and influential individuals with vast followings were involved in this company, such as Donald Trump Jr himself!
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Retail investors appear to be considering alternative factors for purchasing the stock. However, let’s examine the press releases on July 19th and 20th to obtain further context.
“Follows Colombier Stockholders’ Approval of the Business Combination and Related Proposals with PSQ Holdings, Inc. at Special Meeting
Colombier Acquisition Corp. to Become “PSQ Holdings, Inc.”
Shares and Warrants to Trade on the NYSE Under the Symbols “PSQH” and “PSQH WS”
WEST PALM BEACH, Fla., July 19, 2023–(BUSINESS WIRE)–PSQ Holdings, Inc., a leading marketplace of patriotic businesses and consumers, and Colombier Acquisition Corp. (NYSE: CLBR) (“Colombier”), a publicly traded special purpose acquisition company, today announced the completion of their previously announced business combination. Colombier stockholders approved the business combination with PSQ Holdings, Inc., and the related proposals, at a Special Meeting of Colombier stockholders (the “Special Meeting”) on July 19, 2023. In connection with the closing of the business combination, a wholly-owned subsidiary of Colombier merged with and into PSQ Holdings, Inc., with PSQ Holdings, Inc. continuing as a wholly-owned subsidiary of Colombier, and was renamed “PublicSq. Inc.,” and Colombier was renamed “PSQ Holdings, Inc.” (“PublicSq.”). PublicSq.’s shares of Class A common stock and warrants will trade on the New York Stock Exchange (“NYSE”) under the symbols “PSQH” and “PSQH WS,” respectively, beginning July 20, 2023.
The transaction provides PublicSq. with approximately $34.9 million, after giving effect to Colombier stockholder redemptions and before payment of transaction expenses. The foregoing amount does not include $22.5 million in additional gross proceeds previously raised by PublicSq. in its private financing completed in June 2023 and prior to completion of the business combination with Colombier. After payment of transaction expenses, the funds released to PublicSq. from Colombier’s trust account will be used to support PublicSq.’s direct-to-consumer (“D2C”), and business-to-business operating expenses, to fund an increase in PublicSq.’s payroll in areas of engineering and product for the further development of PublicSq.’s platform functionality, including the enhancement of e-commerce capabilities, consumer rewards programs, and platform scalability, to launch targeted marketing initiatives, including brand awareness campaigns, direct-response advertising, promotional events, and the expansion of PublicSq.’s outreach program, to fund PublicSq.’s D2C inventory and supply chain requirements and for other general corporate purposes including, but not limited to, working capital for operations and potential future acquisitions.
Michael Seifert, the Founder and Chief Executive Officer of PublicSq., commented: “Today, PublicSq. has reached a true milestone, and the best part is we are just getting started. We could not be prouder to pave the way for the quickly growing parallel, patriot economy – which includes over a million and counting freedom-loving Americans who are registered on our platform as members, as well as over 55,000 business vendors on the platform. We are ready to begin our next phase of growth as a public company, and I want to congratulate the entire PublicSq. team on this achievement.”
Following the closing of the merger, Michael Seifert has a majority of the voting power in PublicSq. and will continue to drive PublicSq.’s mission of becoming the nation’s leading values-aligned marketplace.
Omeed Malik, Chairman and CEO of Colombier, and a member of the PublicSq. board of directors, said: “We chose to partner with PublicSq. because we believe patriotic Americans who feel alienated by the woke agendas of the mainstream economy represent the most massive underserved market in the world. I look forward to continuing to provide my expertise and guidance as a member of the board as PublicSq. continues on its growth trajectory as a publicly listed company.”
Advisors:
Cantor Fitzgerald & Co. served as a capital markets advisor on the Business Combination.
Ellenoff Grossman & Schole LLP and Eversheds Sutherland LLP served as legal advisors to Colombier.
Wilmer Cutler Pickering Hale and Dorr LLP served as legal advisor to PublicSq.
About PublicSq:
PublicSq. is an app and website that connect freedom-loving Americans to high-quality businesses that share their values, both online and in their local communities. The primary mission of the platform is to help consumers “shop their values” and put purpose behind their purchases. In less than ten months since its nationwide launch, PublicSq. has seen tremendous growth and proven to the nation that the parallel, “patriotic” economy can be a major force in commerce. The platform has over 55,000 businesses from a variety of different industries and over 1.1 million consumer members. It is free to join for both consumers and business owners alike. To learn more, download the app on the App Store or Google Play, or visit PublicSq.com.
About Colombier:
Colombier Acquisition Corp. was formed for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization, or similar business combination with one or more businesses.”
“Trading Commences Following Successful Closing of Business Combination with Colombier
WEST PALM BEACH, Fla., July 20, 2023–(BUSINESS WIRE)–PSQ Holdings, Inc. (NYSE: PSQH) (“PublicSq.” or the “Company”), a leading marketplace of patriotic businesses and consumers, announced that after the successful completion of the business combination between PublicSq. (formerly Colombier Acquisition Corp. (“Colombier”), a special purpose acquisition company) and PublicSq.’s wholly-owned subsidiary PublicSq. Inc., trading of PublicSq.’s shares of Class A common stock and warrants on the New York Stock Exchange (“NYSE”) commenced today under the symbols “PSQH” and “PSQH WS,” respectively. At market open, the ticker symbol will switch from “CLBR” to “PSQH” for the Company’s shares of Class A common stock and from “CLBR WS” to “PSQH WS” for the warrants.
To celebrate the listing, PublicSq.’s Founder and Chief Executive Officer, Michael Seifert, Colombier’s former Chairman and Chief Executive Officer, Omeed Malik, and members of the post-closing board of directors and management team will ring the opening bell at the NYSE at market open today.
Michael Seifert commented: “We could not be more excited to begin trading on the NYSE and to officially become a company owned by ‘We the People.’ We’re humbled by the extraordinary community on PublicSq.’s platform that has grown into the largest freedom-loving economy in the world. Now it is time to embrace the next phase of PublicSq. and our mission.””
What’s retail have to say about this and why might they be interested?:
The trading frenzy that drove the remarkable surge appears to be strongly influenced by a multitude of prominent financial influencers and politicians actively engaged with the deal. A comprehensive collection of related tweets is provided below, highlighting the significant impact of these key individuals on the trading activity.
https://twitter.com/ecommerceshares/status/1682112102616518656?s=20
https://twitter.com/Beard_Vet/status/1682036542364327936?s=20
https://twitter.com/alexbruesewitz/status/1682113031621230594?s=20
https://twitter.com/realmichaelseif/status/1682040388134268929?s=20
https://twitter.com/WallStreetSilv/status/1682053191599259650?s=20
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Picture by geralt from Pixabay