Konared Corp (OTCMKTS:KRED) is on the rise in recent weeks since revertsing off $0.044 lows, the same level it moved up off last year when it ran to $0.25 a share. A move up would come as huge welcome to shareholders who have suffered over a year of steady dropping prices.
KRED initially hit the bb’s at the end of 2013 and popped to over $1.25 a share before the bottom fell out and the stock started steadily dropping not stopping since last week.
Konared Corp (OTCMKTS:KRED) is the pioneer of the USA Grown, Hawaiian Coffee Fruit. The company oversees a vertically integrated supply chain starting with the highest quality Coffee Fruit from Kona Hawaii.
The line of consumer packaged goods includes antioxidant rich extracts and powders from Hawaiian Coffee Fruit, which are used to produce KonaRed’s ready to drink Antioxidant Juice, Green Tea, Coconut Water, On-the-Go Packs and 100% Hawaiian Coffee Fruit Powders. The company is also launching a line of 100% Kona Coffee products that will include the coffee fruit as well. Additionally, the company sells a line of Coffeeberry® Coffee Fruit industrial ingredients to other businesses for use in their consumer packaged goods.
KonaRed, through a licensing agreement with VDF FutureCeuticals, Inc., utilizes innovative, state of the art, proprietary processes that produce antioxidant extracts and powders from Hawaiian Coffee Fruit, which are used to produce KonaRed’s Antioxidant Juice, Organic Green Tea, Coconut Water, On-the-Go Packs and 100% Coffee Fruit Powders.
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Earlier this year KRED announced a series of strategic corporate initiatives to propel the KonaRed brand, increase visibility and build the business for long-term growth.
As a part of its launch of coffee bean sales, KonaRed recently joined the Kona Coffee Council, an organization of Hawaii farmers who grow, process and sell premium coffee. The Kona Coffee Council is a volunteer, non-profit community-based organization of coffee farmers, processors and others involved in the coffee industry.
Advertising initiatives over the summer and early fall include the Kauai Marathon, The Ultimate Hawaiian Trail Run, the Da Hui Paddleboard Race, North Shore Swim Series (4 events), Molokai to Oahu Paddleboard World Championships, Dukes Oceanfest, Arthritis Foundation 5k Walk, March of Dime 5k and the Hawaii Firefighter and Lifeguard Conference. These have brought exposure to new customers and enhanced KonaRed’s lifestyle branding.
On November 25 KRED provided an update on its KonaRed Branded Kona Coffee. Sales have begun ramping up with the addition of its first distributors in Las Vegas and Hawaii. In addition, the Company has released 2 new products: 100% Kona Coffee whole bean infused with Hawaiian Coffeeberry®; and Kona and Columbian whole bean blend infused with Hawaiian Coffeeberry®.
On August 11 KRED announced an increase in retail placements and new distribution in the New York City area for the Company’s award winning Cold Brew Coffees.
In Hawaii, KonaRed’s RTD Cold Brew Coffees can now be found at Foodland, Food Pantry and ABC Stores, representing over 100 new store placements. Additional success has been seen in the Western US recently with the RTD Cold Brew Coffee line being added to the shelves of major Kroger and Albertsons Companies’ banner stores. Revenue and increased profit margins are projected to increase month over month and year over year heading into 2017.
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Currently trading at a $7.5 million market valuation KRED does have $600,000 in the treasury and small but growing revenues. KRED is an exciting story in small caps becoming a pioneer in beverages and nutritional supplements from the unique and exclusive Hawaiian CoffeeBerry® coffee fruit from Kona, Hawaii. The stock has a massive gap to fill from the $1.30 highs back in early 2014 and Investors are hoping $0.05 is the all-time low. We will be updating on KRED when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with KRED.
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Disclosure: we hold no position in KRED either long or short and we have not been compensated for this article.