Nintendo Co., Ltd (ADR) (OTCMKTS:NTDOY) has seen a surge of volume since the Company officially launched Super Mario Run on December 15, their initial foray into the smartphone gaming sphere thanks to their partnership with DeNA. Super Mario Run had a great first day boasting 5 million downloads and $5 million in revenue in the first 24 hours.
Super Mario Run beat out Pokemon GO which did 900,000 downloads on day one however Pokemon GO did jump to 5.6 million downloads by day 3. The Pokémon Go a smartphone application allows players to walk around towns and cities collecting virtual creatures on their devices swept across the country turning into a worldwide phenomenon. According to a representative from Niantic Labs, Pokémon Go has been downloaded over 500 million times since its launch this summer, and people have walked over 4.6 billion kilometers while playing the game. The Apple Watch app is scheduled for release this year.
Nintendo Co., Ltd (ADR) (OTCMKTS:NTDOY) makes the video games we all grew up playing; the Company is a pioneer in the creation of interactive entertainment and manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, and Nintendo 3DS™ and Nintendo DS™ families of portable systems.
Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.3 billion video games and more than 680 million hardware units globally, including the current-generation Wii U, Nintendo 3DS and Nintendo 3DS XL, as well as the Game Boy™, Game Boy Advance, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, Super NES™, Nintendo 64™, Nintendo GameCube™ and Wii systems.
It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere.
On March 17 Nintendo announced they have entered into a business and capital alliance to develop and operate new game apps for smart devices and build a new multi-device membership service for consumers worldwide.
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Leveraging the strength of Nintendo’s intellectual property (IP) and game development skills in combination with DeNA’s world-class expertise in mobile games, both companies will develop and operate new game apps based on Nintendo’s IP, including its iconic game characters, for smart devices. The alliance is intended to complement Nintendo’s dedicated video game systems business and extend Nintendo’s reach into the vast market of smart device users worldwide.
Under the alliance, DeNA will also be able to strengthen its gaming business at a global scale by leveraging Nintendo’s IP. To ensure the quality of game experience that consumers expect from this alliance of Nintendo and DeNA, only new original games optimized for smart device functionality will be created, rather than porting games created specifically for the Wii U home console or the Nintendo 3DS portable system.
As part of the long-term relationship and commitment by each company, Nintendo and DeNA have also agreed to form a capital alliance. Under the capital alliance, Nintendo will acquire 15,081,000 of DeNA’s treasury shares, which corresponds to 10.00 percent of its total outstanding stock, for a total of approximately 22 billion yen. DeNA will simultaneously acquire 1,759,400 of Nintendo’s treasury shares, which corresponds to 1.24 percent of its outstanding stock, for a total of approximately 22 billion yen. The payment is due April 2, 2015.
NTDOY introduced its next-generation video game console, the Nintendo Switch on Thursday, October 20. The Nintendo Switch can convert from a living room system into a mobile game device. The Company posted a video, photos and description of the Nintendo Switch online but did not provide any more details on the new device before its scheduled release in March.
The Nintendo Switch, previously referred to as Nintendo NX, is NTDOY attempt to stay relevant in the console games market after its Wii U console ended up a distant third to the PlayStation 4 and Xbox.
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Currently trading at a $29 billion market valuation Nintendo saw its market value nearly double after the release of the wildly successful Pokémon GO game for iOS and Android devices. The stock fell off sharply since its $38.25 highs as Investors realize that NTDOY only owns 32% of The Pokémon Company and gets even less of any revenues derived from the game as NTDOY is only entitled to undisclosed royalties and development revenues that The Pokémon Company earns from Niantic Labs, the company that developed and owns the Pokémon Go game. NTDOY saw another huge spike last week after Niantic Labs announced Pokémon Go will soon be available on the Apple Watch during the launch of the iPhone 7 and iPhone 7 plus. Investors are hoping the successful launch of Super Mario Run will take NTDOY skyward again. Other catalysts are the Companies planned launch of an additional five smartphone games through next March based on its classic characters. We will be updating on NTDOY when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with NTDOY.