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Sunday, September 25, 2022

The Exciting Story of VNUE Inc (OTCMKTS: VNUE)

VNUE Inc (OTCMKTS: VNUE) has been getting noticed big time and is surging higher fast after the Company reported it entered the official beta testing phase, and has been deployed at multiple radio stations and physical locations around the country in a commercial setting, with more locations pending. VNUE’s goal is to have the most complete set of data for any music that is performed in public spaces around the globe, and eventually have the capability of offering a direct licensing solution based on a “pay-per-play” model – much like a utility.

VNUE is at the right place at the right time; In the US alone, the largest PROs (Performing Rights Organizations) collect hundreds of millions of dollars in royalties from “general licensing,” which represents only a fraction of the potential revenue from properly licensed businesses.

VNUE Inc (OTCMKTS: VNUE) is a leading music technology company dedicated to further monetizing the live music experience for artists, labels, writers, and publishers, with products such as its set.fm instant content distribution platform set.fm exclusive license partner and “instant live” pioneer DiscLive disclive.net and protecting the rights of artists and writers with the company’s groundbreaking Soundstr music recognition technology (MRT) platform soundstr.com. The veteran entrepreneurs, artists and songwriters behind VNUE, led by music and tech entrepreneur and recording artist Zach Bair, are passionate about the future of their industry and ensuring that rights holders’ value is not lost amid always-changing technology.  For more information, please visit vnue.com.

VNUE two main product lines are:

Set.fm™ / DiscLive Network™ – VNUE consumer app platform that allows fans to purchase the concert they just experienced instantly on their mobile device, and “instant” physical collectible products are recorded and sold at shows and online through the company’s exclusive partner DiscLive Network™, the 17+-year pioneer in “instant live” recording.

Soundstr™ – VNUE technology which is a comprehensive music identification and rights management Cloud platform that, when fully deployed, can accurately track and audit public performances of music, creating a more comprehensive and transparent ecosystem for general music licensing and associated royalty payments, and will help to ensure the correct stakeholders are paid through the use of our “big data” collection.

VNUE has made significant progress on its Soundstr MRT (Music Recognition Technology) platform, and testing has been ongoing. The Soundstr platform consists of a cloud-based backend, which includes an admin portal, and custom software deployed on the proprietary Soundstr Pulse™ tablet-based hardware devices.  Soundstr identifies music played at radio stations and physical establishments, such as bars, restaurants, and other businesses, and when deployed, will help ensure that the correct stakeholders such as songwriters and publishers are compensated for public performances of their works. Further to this, because of highly sophisticated tracking technologies, the company expects that the data collected can be used to reduce licensing costs to businesses, whilst simultaneously encouraging other businesses to become properly licensed, due to the aforementioned lower costs.

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VNUE

Earlier this year VNUE reported results for the year ended December 31, 2019 compared to the same period ended December 31, 2018.  Revenues increased to a record level of $206,161 for the year ended December 31, 2019 (Unaudited) compared to $82,881 for the same period ended December 31, 2019, which is an increase of approximately 149%. This increase in revenues was a result of its live recording business.

VNUE CEO Zach Bair stated: “Financially speaking, I am excited about the progress we made in terms of revenue generation and cost reduction. Seeing that the company had zero ability or technology of its own to generate revenue until the end 2017 when we acquired the set.fm platform, I consider this to be a great step forward for the company. More importantly, our work with superstar Rob Thomas, as well as other artists, has set the stage for us to perform our services in much larger venues with bands like matchbox twenty. These large tours have a much higher revenue potential. Although this pandemic has had a financial impact on our business to a degree this spring, it was relatively minor for us to date. The company remains optimistic because tours we have booked do not start until later into the summer. Moreover, we have been able to accomplish a lot of work with our Soundstr music recognition technology (MRT) platform during the quarantine. In fact, we will be shipping a dozen or so units to client beta testers in the coming weeks, which marks a major milestone for the company, and is the precursor for the shipping of units for commercial deployment. We have 450 units on the way for this purpose.

On September 9 ZNUE entered the official beta testing phase, and has been deployed at multiple radio stations and physical locations around the country in a commercial setting, with more locations pending. VNUE’s goal is to have the most complete set of data for any music that is performed in public spaces around the globe, and eventually have the capability of offering a direct licensing solution based on a “pay-per-play” model – much like a utility.

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Currently running up the charts VNUE is an exciting story developing in small caps; the stock is up big after the Company reported it entered the official beta testing phase, and has been deployed at multiple radio stations and physical locations around the country in a commercial setting, with more locations pending. VNUE’s goal is to have the most complete set of data for any music that is performed in public spaces around the globe, and eventually have the capability of offering a direct licensing solution based on a “pay-per-play” model – much like a utility. VNUE is at the right place at the right time; In the US alone, the largest PROs (Performing Rights Organizations) collect hundreds of millions of dollars in royalties from “general licensing,” which represents only a fraction of the potential revenue from properly licensed businesses. We will be updating on VNUE when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with VNUE.

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Disclosure: we hold no position in VNUE either long or short and we have not been compensated for this article.

Ali Raza
A journalist, with experience in web journalism and marketing. Ali holds a master degree in finance and enjoys writing about cryptocurrencies and fintech. Ali’s work has been published on a number of cryptocurrency publications.

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