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Saturday, November 26, 2022

The Real Story on NOHO Inc (OTCMKTS:DRNK)

NOHO Inc (OTCMKTS:DRNK) continues to wallow away in sub penny land on light volume in recent weeks.

Back in June the Company said its NOHO Gold beverage has won Gold at the prestigious SIP awards for the second year in a row.

On June 15th, the Spirits International Prestige (SIP) Awards awarded NOHO, Inc. a Gold medal in taste and quality for NOHO’s premium lifestyle 8.4 oz. beverage, NOHO Gold, at the 2015 award ceremony.  Along with the Gold medal, NOHO also won a Consumers’ Choice Award for being awarded a Gold medal two years in a row.  The SIP Awards is an international competition of spirits and mixers that is judged by consumers.  This years contest had over 400 products in the competition.  The blind taste test gives competing brands an opportunity to distinguish themselves based solely on taste and quality, which allows up and coming brands to compete on a level playing field with brands that have already been well established.

Beverage stocks with big stories are the most explosive of them all and DRNK has plenty to go around; new CEO is Jay Grdina ex-husband of Jenna Jameson who used to be Senior Vice President of Playboy.

Jay Grdina is proving himself as a master at attracting serious media attention for NOHO ”the hangover defense” shot which has appeared in Bloomberg News, CNBC, Fox Carolina, US Weekly, People Magazine, OK Magazine, Phoenix Business Journal, Vegas Magazine, USA Today, Hot Mixology and many others.

NOHO Inc (OTCMKTS:DRNK) bills itself as a ”Premium and Functional Lifestyle Beverage Brand” NOHO “The Hangover Defense” 2 oz. shot and NOHO “Premium Lifestyle Beverage” Gold 8.4 oz. can, are category leaders and changing how consumers support their active and social lifestyles.

The NOHO 2 oz. shot is the #1 selling hangover prevention shot on the market that helps you love your body by protecting it from the adverse effects of alcohol. NOHO comes in the form of a two shot combination, one shot to be taken prior to your first alcoholic beverage and one after your last, and is packed with essential nutrients and vitamins, and NO energy components making it just as healthy as it is reliable.

NOHO was developed by world class pharmacist David Gelardi and works on the backend of having a hangover. it fortifies the body with all the vitamins and minerals and nutrients it needs to metabolize the alcohol and break it down in the  system

NOHO pre louds your system, called prehab and boost your system up with the vitamins and nutrients you need. Sodium is added which helps the body to retain water to prevent dehydration. Prickly pear is added to flush the toxins out of the liver and Ginger is added to coat the stomach.

NOHO has quickly established national and international distribution with distributers such as Bonanza Beverage, Glazer’s, Core-Mark, McLane and Savannah Distributing and is currently selling in all 50 states as well as in Ireland, Germany, Australia, United Kingdom, Spain, Mexico, Austria, Sweden with many more countries lined up for distribution deals.

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Jay Grdina made some pretty bold statements when he appeared on Bloomberg where he talked about the NOHO Hangover Defense shot stating ”global domination and $100 million in revenues 3 years out.

On October 30 DRNK announced it has entered into an exclusive distribution agreement with TDG Brands, Inc. or Scottsdale, AZ for distribution of NOHO “The Hangover Defense” 2 oz. shots in all flavors.

The 5 year exclusive U.S. distribution agreement between NOHO, Inc. and TDG Brands, Inc. guarantees NOHO, Inc. $2,500,000 for the first year of the agreement. NOHO, Inc. will still retain the worldwide rights to distribute its NOHO 2 oz. shot.   TDG will be responsible for all slotting and marketing costs of the distributed NOHO products throughout the term of the agreement.

DRNK CEO Jay Grdina said “TDG Brands services over 48,000 stores in the domestic U.S. and we are more than happy to be included into their bevy of big name brands that they offer and represent. They have really mastered the art of picking brands, placing them into the market, structuring proper sell through programs and creating brand awareness. Our NOHO 2 oz. shot is the perfect compliment for their portfolio and we are confident in TDG’s ability to dramatically expand our distribution and retailer base.”

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Currently trading in triple zero land DRNK has minimal assets or revenues and significant rising short term debt that can lead to massive dilution. but DRNK is an exciting story developing in small caps; the Company has developed the “The Hangover Defense” 2 oz. shot and NOHO “Premium Lifestyle Beverage” Gold 8.4 oz. can and led by Jay Grdina who has promised global domination 3 years out. We will be updating on DRNK when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with DRNK.

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Disclosure: we hold no position in DRNK either long or short and we have not been compensated for this article.

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