Minerco Resources Inc (OTCMKTS:MINE) is an exciting story developing in small caps that recently made a fast rise out of sub penny land but has dipped below a penny since.
On May 28 MINE announced its new branded product line, The Herbal Collection™ (“THC”), is finalizing the research and development (R&D) stage. The THC brand will initially launch an assortment of ready to drink (RTD) teas enhanced with micellized Cannabidiol(CBD).
After more than one year of market research and multiple consultations with industry experts and the scientific community, Minerco is positioning The Herbal Collection brand to exploit the existing gaps in the category and further enhance THC with proven micellization technology.
Minerco Resources Inc (OTCMKTS:MINE) is the parent company of Level 5 Beverage Company, Inc., a specialty beverage company which develops, produces, markets and distributes a diversified portfolio of all-natural and highly functional brands. The Level 5 brand umbrella includes: LEVEL 5™, COFFEE BOOST™ and VitaminFIZZ®.
Level 5 partnered with Power Brands Consulting, LLC to formulate and design the LEVEL 5™ product line: a portfolio of highly functional, all-natural, reduced calorie 2.5 oz. “shots.” Level 5 has developed 8 products to date, RISE™, COFFEE BOOST™ (in Coffee, French Vanilla, Hazelnut and Mocha flavors), CURVES, ARMOR and FLEX , two of which (RISE™ and COFFEE BOOST™ in Coffee flavor), are available for sale in more than 300 stores in Southern California and Arizona and are also available for sale via the internet on Amazon.com.
in 2011 Level 5 acquired 100% of the VitaminFIZZ® brand. VitaminFIZZ® is a low calorie, vitamin enhanced, carbonated soda. VitaminFIZZ® contains 100% of daily vitamin C, high doses of B vitamins and is only 20 calories. Level 5 and Power Brands re-vitalizing VitaminFIZZ® in a new 16oz. plastic bottle, and we will re-introducing it into the market in the very near future.
As consumer tastes continue to evolve, VitaminFIZZ® is setting the pace for the sparkling water category and is the latest example of progressive new trends in the beverage market. VitaminFIZZ® is a healthy and refreshing new alternative to heavily sweetened carbonated soft drinks, targeting young people who are weight and health conscious.
Currently, VitaminFIZZ, the only sparkling water that offers 100% of the Recommended Daily Intake of Vitamin B3, B5, B6, B12 and Vitamin C, can be found in in approximately 900 locations within the NYC metro and Southern California markets as well as online at Amazon.com. The fast growing beverage is distributed to locations in New York and Southern California through distributors Drink King and Avanzar, respectively.
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Minerco announced recently that Advantage Sales and Marketing (ASM) will be the official broker for VitaminFIZZ, the lightly sparkling, vitamin-enhanced beverage. ASM will take the lead in aggressively placing VitaminFIZZ in key chain and independent accounts, initially in the Southwest region. In addition, ASM will assist in promotion, marketing and advertising planning and execution through ASM’s network of in-store partners and in-house experts. Other comprehensive services provided by ASM will include, but are not limited to; strategic business planning, administrative support and nationwide / international expansion.
Minerco recently announced that development is moving forward on Vitamin Creamer®, the world’s first nutritionally enhanced and functional coffee creamer. The company confirms the formulations of the creamer line have been approved, and that Level 5 is currently developing packaging concepts and distribution strategy.
MINE has been putting out some big news in recent days announcing that VitaminFIZZ®, is now available in Southern California Kmart stores. This new account was placed through Avanzar Sales and Distribution, which was recently acquired by Level 5. Starting this week, VitaminFIZZ will be in the cooler sections and on the shelves of all 47 Kmart locations in the Southern California region. Kmart is the third largest discount store chain in the world.
The Company also said that it has completely satisfied its obligations under all existing, mature Convertible Promissory Notes. All mature MINE convertible notes have a zero balance as the company completes the transition to more traditional, non-dilutive financing.
CEO V. Scott Vanis said “After years of heavily discounted convertible notes from less than friendly lenders, we finally turned the corner in 2014. Now, we start 2015 with a zero balance on mature convertible notes. With our explosive product lines, our world class management and now, our non-toxic balance sheet, we believe our company will explode and evolve into a monster in 2015!”
Currently trading at a $17.6 million market valuation MINE has minimal cash or revenues and rising short term debt. But this is an exciting story developing in small caps; MINE has been very successful in getting their product into big name stores and the stock has a loyal shareholder base that supports the stock and swears it goes higher. We will be updating on MINE when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with MINE.
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Disclosure: we hold no position in MINE either long or short and we have not been compensated for this article.