HIGH PERFORMANCE (OTCMKTS:TBEV) has seen a jump in volume in recent days. The thousands of excited Investors that appeared in August are now long gone and many suggest a rs is next.
TBEV saw a fast rise earlier this year on big volume transforming into one of the top traded stocks on the entire exchange even if it only lasted for a month and a half.
HIGH PERFORMANCE (OTCMKTS:TBEV) has created a new beverage segment, under the trade name, High Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company’s sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day.
TBEV unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.
In August TBEV announced that Southeast Bottling has completed the required FDA guideline testing for their High Performance Sports Beverage. This was followed by the first successful production run of 60,000 bottles.
TBEV High Performance beverages will be retailed at $35.99 per 12 bottle case and are now available in pre order on the Company’s corporate website. Credit card processing will be made available through Amazon Pay. The Company chose Amazon Pay because of its one-click purchasing for its 200 million (+) Amazon members, ability to capture mobile sales, ease of checkout and secured payment processing.
The Company is led by CEO Toby McBride who has over twenty years experience in the beverage industry. He has run major brands such as Sobe, Arizona Iced tea and Xyience. He began his career with Whole Foods as grocery coordinator and left Whole Foods to work for Sobe as one of their first sales directors. His experience includes managing major chain accounts like Valero, Publix, Racetrac, 7-11 and managing a sales force of sixty sales managers and regional directors and managing distributors throughout the Country.
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Athletes endorsing TBEV are Taj Gibson, Chicago Bulls (#22 / Power forward) Bryan Braman, Philadelphia Eagles (#56 / Linebacker) Jonas Gray, New England Patriots (#35 / Running back) Jonathan Quick, Los Angeles Kings (#32 / Goaltender) Ron Capps, Racer Category: Funny Car. Haloti NgataDetroit Lions (#92 / Defensive tackle) Shaun Draughn, Cleveland Browns (#20 / Running back) and Joe Vellano, New England Patriots (#72 / Defensive lineman).
On September 18 TBEV announced they have officially initiated the sales launch of their first to market High Performance Sports Drink(TM). The first phase of sales and marketing for their one of a kind and first to market sports drink will find their new beverage for sale on their corporate website hpbev.net and amazon.com.
Then on October 2 they announced the successful sales launch of their High Performance Sports Drink(TM) through Amazon.com. Although the Company was limited to Amazon’s new merchant policy, which restricted the amount of product Amazon would initially carry in inventory, the product sold out within 48 hours and was listed as Amazon’s #1 Best Seller in their nutrition category.
Because of the rapid sell out, Amazon has agreed to increase the amount of High Performance Beverage cases for their fulfillment inventory and the Company is pleased to report that another 1,000 cases has been shipped out to Amazon’s Texas and Tennessee facilities.
On July 21 TBEV announced the execution of its first exclusive Licensing Agreement (the “Agreement”) with ProProm Mexico for Mexico, Central America and South America.
The exclusive Licensing Agreement with ProProm Mexico is a 3 year agreement with an automatic roll-over provision and includes an annual licensing fee with additional royalty fees based on sales. The Agreement includes the development, manufacture, marketing, distribution and sales of the Company’s High Performance line of sports drinks in up to 20 countries located throughout Central America, South America and Mexico.
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Currently trading big volume TBEV has minimal assets and revenues and growing short term debt that usually leads to significant dilution. But this is an exciting story developing in small caps; the Company just launched an exciting new High Performance Beverage drink that sold out within 48 hours and was listed as Amazon’s #1 Best Seller in their nutrition category. The stock has also quickly developed a loyal shareholder base that swears this one goes higher. We will be updating on TBEV when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with TBEV.
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Disclosure: we hold no position in TBEV either long or short and we have not been compensated for this article.