HIGH PERFORMANCE (OTCMKTS:TBEV) is an exciting story developing in small caps that has got everybody’s attention in recent weeks making big moves on massive volume and quickly transforming from illiquid to one of the top traded stocks on the entire bb’s.
The run on TBEV is marked by steady accumulation and bigger volume then the stock has ever traded before as the Company prepares to launch their new High Performance Beverage drink.
HIGH PERFORMANCE (OTCMKTS:TBEV) has created a new beverage segment, under the trade name, High Performance Beverages, which manufactures and distributes a line of sport performance beverages. High Performance Beverage Company’s sport performance drinks are carefully formulated to support mental focus and help increase blood flow, thereby giving the body the necessary fuel to power through a specific event or throughout the day.
TBEV unique blends are designed to bridge the gap between supplements, energy and hydration drinks, ultimately broadening our appeal and providing access to an expanding target market. High Performance beverages are sugar free and extremely low in both calories and caffeine. This positioning makes High Performance Beverage Co. beverages first to market with a sustainable competitive advantage.
In August TBEV announced that Southeast Bottling has completed the required FDA guideline testing for their High Performance Sports Beverage. This was followed by the first successful production run of 60,000 bottles.
TBEV High Performance beverages will be retailed at $35.99 per 12 bottle case and are now available in pre order on the Company’s corporate website. Credit card processing will be made available through Amazon Pay. The Company chose Amazon Pay because of its one-click purchasing for its 200 million (+) Amazon members, ability to capture mobile sales, ease of checkout and secured payment processing.
The Company is led by CEO Toby McBride who has over twenty years experience in the beverage industry. He has run major brands such as Sobe, Arizona Iced tea and Xyience. He began his career with Whole Foods as grocery coordinator and left Whole Foods to work for Sobe as one of their first sales directors. His experience includes managing major chain accounts like Valero, Publix, Racetrac, 7-11 and managing a sales force of sixty sales managers and regional directors and managing distributors throughout the Country.
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Athletes endorsing TBEV are Taj Gibson, Chicago Bulls (#22 / Power forward) Bryan Braman, Philadelphia Eagles (#56 / Linebacker) Jonas Gray, New England Patriots (#35 / Running back) Jonathan Quick, Los Angeles Kings (#32 / Goaltender) Ron Capps, Racer Category: Funny Car. Haloti NgataDetroit Lions (#92 / Defensive tackle) Shaun Draughn, Cleveland Browns (#20 / Running back) and Joe Vellano, New England Patriots (#72 / Defensive lineman).
On September 18 TBEV announced they have officially initiated the sales launch of their first to market High Performance Sports Drink(TM). The first phase of sales and marketing for their one of a kind and first to market sports drink will find their new beverage for sale on their corporate website hpbev.net and amazon.com.
Then on October 2 they announced the successful sales launch of their High Performance Sports Drink(TM) through Amazon.com. Although the Company was limited to Amazon’s new merchant policy, which restricted the amount of product Amazon would initially carry in inventory, the product sold out within 48 hours and was listed as Amazon’s #1 Best Seller in their nutrition category.
Because of the rapid sell out, Amazon has agreed to increase the amount of High Performance Beverage cases for their fulfillment inventory and the Company is pleased to report that another 1,000 cases has been shipped out to Amazon’s Texas and Tennessee facilities.
And on October 9 TBEV announced it has entered into a binding term sheet and definitive agreements to obtain up to $5 million dollars in additional financing in the form of an equity line that also includes $450,000 in immediate bridge capital in the form of a unsecured promissory note (the “Note”) that is to be issued to GHS Capital LLC.
As currently anticipated, Private Equity Group, GHS Capital LLC (“GHS”) based in California is to provide the $5 million in financing over a 24 month period. In addition to certain other obligations set forth in the definitive agreements between the Company and GHS, the Company is obligated to file a registration statement with the U.S. Securities & Exchange Commission (“SEC”) registering the shares to be issued to GHS and the obligation of GHS to provide the financing is subject to the registration statement becoming effective. In the interim, the Company is to issue the Note to GHS for the $450,000 bridge loan.
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Currently trading at a $2.3 million market valuation TBEV has minimal assets and revenues and growing short term debt. But this is an exciting story developing in small caps; the Company just launched an exciting new High Performance Beverage drink that sold out within 48 hours and was listed as Amazon’s #1 Best Seller in their nutrition category. The stock has also quickly developed a loyal shareholder base that swears this one goes higher. We will be updating on TBEV when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with TBEV.
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Disclosure: we hold no position in TBEV either long or short and we have not been compensated for this article.