iHookup Social Inc (OTCMKTS:HKUP) continues to trade in sub penny land on decelerating volume. HKUP made a big move last year from $0.0023 to highs near $0.01.
On January 28 HKUP said it has elected to transform its popular app via a complete rebrand across all platforms. The new name will be revealed in the coming weeks as the Company undergoes the necessary changes for a smooth transition. App downloads will proceed uninterrupted.
iHookup Social recently completed multiple rounds of focus group testing to evaluate both the expansion capabilities of “iHookup” and a possible new brand. After significant consistency in these tests and exceptional response to the new name, the decision was made.
HKUP said on December 8 that it has entered into an agreement with Urban Airship, a global leader in mobile relationship management. This relationship provides the company a significant boost in strategy, implementation and deployment of advanced mobile engagement capabilities for the iHookup Social app. Urban Airship’s reputation and case studies show proven market metrics in both improved interaction with users and increased monetization opportunities through the deployment of their technology.
iHookup Social Inc(OTCMKTS:HKUP) ever-refining technology help create meaningful connections of all varieties; it also facilitates the real-life meeting and offering-up of locally relevant locations to engage these new connections. These participating venues complete a circle of service that allows iHookup Social to be both matchmaker and concierge, providing a unique opportunity for consumer brands to offer incentives to a growing network of socially active singles and mobile users.
At the beginning of October HKUP provided user growth statistics for September of 2014. For the month of September, the Company showed growth over the previous month of August with a total of 89,970 new downloads of the popular iHookup Social app in the Apple App Store marketplace. This total is another record for the Company as it attracts users to its growing platform, which has now surpassed a total of 386,694 registered users.
386,694 registered users represents a massive accomplishment for the young Company. CEO of IHookup Social Robert Rositano Jr., stated “iHookup Social continues to charge forward in our perpetual effort to build a social dating community of significant size, ultimately providing the company with multiple opportunities to monetize this user base and build value for our shareholders, I am most pleased to state that September was our best month ever by the all-important user growth metric.”
On October 9 HKUP announced an extremely quick turn around and approval of its new iOS8 enhanced mobile app from the Apple App Store. The latest version of the Company’s app is now available for upgrade to its current registered user base of 393,000 as well all new customers joining the app for the first time. The array of futures now offered are iPhone 6, 6 plus and iOS8 optimized.
According to a Forbes article (Published on October 5, 2014) Apple is approaching sales of 20 million iPhone 6 and 6 plus models since releasing the new versions last month, showing significant adoption and upgrade rates by Apple customers.
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“We are very pleased to learn of Apple’s new device sales increasing rapidly and to have such an expeditious approval of our new version optimized for these devices,” stated Robert Rositano, CEO, iHookup Social. “Not only are we excited about what our team believes is the best version of our app to date, we now have our accompanying video preview that appears in App Store right along with it. iHookup Social is in the first wave of Social apps to have taken advantage of this video preview feature and by increasing visibility, the opportunity to convert an interested viewer into an actual user is a unique advantage for the company.”
HKUP looks to have bottomed out and be ready for a reversal. The stock has seen some significant developments in recent months and still trades fairly near its historical lows. As HKUP moves off its $0.0011 lows investors are giving it another look.
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Disclosure: we hold no position in HKUP either long or short and we have not been compensated for this article.