LGBTQ Loyalty Holdings Inc (OTCMKTS: LFAP) is running up the charts on a massive surge of volume after Procure Holdings reported it intends to launch the LGBTQ+ ESG100 ETF (Ticker:LGBT) on Oct. 1, 2020, in partnership with LGBTQ Loyalty Holdings, Inc. (LGBTQ Loyalty) and its wholly owned subsidiary Advancing Equality Preference, Inc.
LGBT will trade on the Nasdaq and track the LGBTQ100 ESG Index (Index Ticker:LGBTQ100), which identifies the top 100 corporations that most align with the LGBTQ community across America. It is the first-ever index to incorporate LGBTQ community survey data into the methodology, generating a benchmark of the nation’s highest-performing companies that are most committed to advancing equality. The Index outperformed the market for the first half of the year (Jan. 1-June 30, 2020), exceeding the S&P 500 Index benchmark by 3.41%.
LGBTQ Loyalty Holdings Inc (OTCMKTS: LFAP) is a financial methodology and media company that quantifies corporate equality alignment with the LGBTQ community and its supporters. The Company has benchmarked the first-ever U.S. Loyalty Preference Index, which the Company believes will empower the LGBTQ community to express their preferences for the nation’s high-performing corporations most dedicated to advancing equality. The Loyalty Preference Index, which is an environmental, social and governance (“ESG”) Index, will also offer an added perspective for those seeking to align with equality-driven, ESG-responsible corporations. LGBTQ Loyalty’s leadership includes seasoned authorities in the financial industry and LGBTQ community.
The LGBT Loyalty (ETF) Index Traded Fund is expected to be the first ”preference” index fund to survey a representative group of LGBT consumers to determine the top public companies that best support and are supported by the LGBT community. We expect the S&P 500 to represent the universe of companies surveyed. Expert LGBT economists have repeatedly stressed the value of the LGBT brand loyalty to corporations. We believe the companies that best capture the spending trends and loyalty of the LGBT consumer will be better positioned for financial growth and success. In 2017, LGBT consumer buying power was over $917 billion in the US market alone. Our business strategy is targeted to part of the $3.7 trillion purchasing power of the LGBT consumer demographic worldwide.
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LGBT will be the inaugural ETF launched via the Procure Asset Launchpad (PAL), ProcureAM’s partnered platform. Barney Frank, former U.S. Congressman and LGBTQ Loyalty board member stated: “Pressing corporations to implement diversity and ensure that their practices represent a commitment to LGBTQ equality is important. So is providing a positive incentive. Giving the LGBTQ community, and our friends and allies, a way to do this through their investments is the best example of this approach. I am proud to be a part of this effort, which brings together two of the major themes of my work in Congress: a financial system that serves both private and public needs, and human rights. With a combined two decades of experience working with third-party ETF platforms, we have developed a unique partnership model to improve upon the options currently available in the marketplace,” said Andrew Chanin, CEO of ProcureAM. “We couldn’t think of a better partner than LGBTQ Loyalty and its prestigious board of directors to launch this arm of our business with, and we look forward to continuing to expand our platform to help reshape the exchange-traded product landscape.”
Other distinguished members of the LGBTQ Loyalty Board of Directors include Major League Baseball Vice President and Special Assistant to the Commissioner, Billy Bean; International Tennis Hall of Famer, Martina Navratilova; LGBTQ media entrepreneur and former world-ranked tennis professional, Bobby Blair; and former CEO of Pride Media, Orlando Reece.
ProcureAM to Launch LGBT ETF Oct. 1 in Partnership With LGBTQ Loyalty Holdings https://t.co/1I8o4nsO5A day for our company and shareholders/Thank you for your patience/The world will soon have the ability to invest in companies that support their principles and core values $LFAP
— Bobby Blair/CEO: LGBTQ Loyalty: Stock Symbol LFAP (@bobbyablair) August 19, 2020
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Currently running up the charts LFAP is an exciting story developing in small caps; the Company is the creator of the LGBTQ Index 100 which went live on October 30, 2019 with an opening value of 1,807.85. Recently LFAP reported it intends to launch the LGBTQ+ ESG100 ETF (Ticker:LGBT) on Oct. 1, 2020, in partnership with Procure Holdings and Advancing Equality Preference, Inc. LGBT will trade on the Nasdaq and track the LGBTQ100 ESG Index (Index Ticker:LGBTQ100), which identifies the top 100 corporations that most align with the LGBTQ community across America. We will be updating on LFAP when more details emerge so make sure you are subscribed to Microcapdaily so you know what’s going on with LFAP.
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Disclosure: we hold no position in LFAP either long or short and we have not been compensated for this article.